Refreshing our Tagline - Driving Connectivity
30 March 2022

To mark our 55th anniversary and to convey our vision for the future, Pacific International Lines (PIL) is adopting a new tagline “Driving Connectivity”, in place of our existing tagline “Our Promise. Your Satisfaction”.

“Driving Connectivity” encapsulates PIL’s ongoing mission to build connections between businesses, and the markets they serve. It conveys our aim to bridge the gaps across oceans through reliable, efficient and innovative service. It also speaks to PIL’s commitment to develop stronger connections with our customers, partners and the communities in which we operate.

With over 100 vessels in our fleet, and with a presence in over 500 locations in more than 90 countries worldwide, we will continue to strive to expand our reach and network for the benefit of our customers. Looking ahead, PIL aims to grow further as a leading container shipping line, with sustainability and digitalisation as our key strategic focus.